In Brazil top youtubers are outperforming television stars and traditional entertainers in the celebrity game. Books featuring these people are always in the be

In Brazil top youtubers are outperforming television stars and traditional entertainers in the celebrity game. Books featuring these people are always in the best-seller lists and live appearances draw rock star-level crowds. Most interesting: these people are appealing mostly to the sub-14 crowd. Children find about youtubers by word of mouth but also by fumbling with tablets and cell phones.