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Lyft Nears Acquisition of Motivate, U.S. Bike-Share Leader
- InitialLastName 8y agoI really hope they don't pull a "GM in LA" strategy and try to wipe out these bike-shares. At least in NYC, one of Lyft's main marketing angles has been as a last-mile solution for public transit; in many circumstances, bike-shares do that better (cheaper, no need to wait for a driver, no need to pay per ride if you have a subscription, and riding a bike in a city is often faster than driving). It's easy to see how Lyft could see that and say "what if we just bought them and got rid of them? More profit for us". Especially since those bike-share programs have existing branding deals that make it hard for Lyft to use them for their own branding.