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A company I worked for put the bonus acceptance tick box into an automated pop up after successful registration. Peoples reflex reaction to a pop up is to close
by sbhn 8y ago
A company I worked for put the bonus acceptance tick box into an automated pop up after successful registration. Peoples reflex reaction to a pop up is to close it straight away when one appears. Most bonuses were never accepted so never awarded. Lots of money saved for the company advertising ‘register now’ bonuses.
- overcast 8y agoSorry, bonus acceptance messages? Like, call now to claim your prize, but for your own employee? I've never heard of anything so absurd. I would love to see the fallout of that tactic in employee retention.
- daveFNbuck 8y ago> Lots of money saved for the company advertising ‘register now’ bonuses. So they say "register a new account for my site and get $10", then trick you into dismissing the $10 award as a pop-up.
- usaphp 8y ago> Peoples reflex reaction to a pop up is to close it straight away when one appears. It greatly depends on a user type, it might be true for tech users but average Joe will read the pop up almost everytime.
- Zombieball 8y agoI never realized this. Any sources? A quick google brought me to this aritcle (https://sumo.com/stories/pop-up-statistics https://sumo.com/stories/pop-up-statistics) which indicates a conversion rate of 3-9% for pop ups requesting info / sign-up. So you may be right!
- sbhn 8y agoYeah, so you register on the site, press next, your registration is successful, meanwhile a pop up was initiated which contains t&cs and acceptance confirmation. Using your estimate, 3-9% of bonuses were accepted, and needed to be paid to the new customer. It’s a dark pattern
- Zombieball 8y agoYeah it probably is. I wasn’t commenting on the dark pattern though. I was surprised to hear that “common users” don’t just auto dismiss pop ups.
- sbhn 8y agoDark patterns only need to work some of the time. However putting important terms, conditions and acceptance into an unreliable pop up certainly works if you don’t really want your customer to see it or accept it
- teddyh 8y ago“In fact, users don’t read anything. This may sound a little harsh, but you’ll see, when you do usability tests, that there are quite a few users who simply do not read words that you put on the screen. If you pop up an error box of any sort, they simply will not read it. This may be disconcerting to you as a programmer, because you imagine yourself as conducting a dialog with the user. Hey, user! You can’t open that file, we don’t support that file format! Still, experience shows that the more words you put on that dialog box, the fewer people will actually read it.” User Interface Design For Programmers (https://www.joelonsoftware.com/2001/10/24/user-interface-design-for-programmers/ https://www.joelonsoftware.com/2001/10/24/user-interface-des...)