They're just not the same genre, despite superficial similarities. Star Trek is (often) sci-fi, Star Wars is more like space fantasy. You could pretty much take

They're just not the same genre, despite superficial similarities. Star Trek is (often) sci-fi, Star Wars is more like space fantasy. You could pretty much take all the characters and plot from Star Wars and move it to a Lord of the Ring-like heroic fantasy setting and 99% would still work with only minor tweaking. It's all character driven drama. Even the "a long time ago in a galaxy far away" is telling, Lucas didn't try to predict the future of humankind, he's telling an old story that doesn't really concern us. Like Tolkien and Middle Earth. Being born in the mid 80's I think I think I "missed" Star Wars, by the time I watched the original trilogy in the mid 90's it was still enjoyable but already dated and when the prequels released I was old enough to see the many obvious flaws of the movies through the thick CGI layers. I expect younger generations might have a different relation towards the Star Wars "brand", having it fed to them almost non-stop since birth.