Very true. They 'optimised' it with the wrong parameters in mind. And sadly they dropped the ball on big picture / vision. a/b testing is wonderful if you have

Very true. They 'optimised' it with the wrong parameters in mind. And sadly they dropped the ball on big picture / vision. a/b testing is wonderful if you have an almost perfect product (Google Search). It's not when you are still trying to evolve a product.