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Star Wars sequels have been nothing more that a vehicle to market toys and other movie-related things to the next generation of children. They carefully craft e
by sizzzzlerz 8y ago
Star Wars sequels have been nothing more that a vehicle to market toys and other movie-related things to the next generation of children. They carefully craft each film to have at least one character that a marketing plan can be built around. It's sort of like the hook musicians try to place in their songs. That said, Disney will continue to churn these things out so long as ticket sales are high and their merchandise sells.
- zrail 8y agoThis has been true since the very first film. Lucas kept the merchandising rights for a very good reason.
- Isamu 8y agoHe lucked out there. He retained merchandising because it was considered worthless. Star Wars set the pattern for this kind of film-plus-merchandising blockbuster. Although there was no advance merch when Star Wars came out, this quickly changed when the toy manufacturing partners realized they had a real gravy train.