3 ms·

It's not just milking, it seems they have actual contempt for the existing fan base to the franchise and trying to dismantle the foundation piece by piece in th

It's not just milking, it seems they have actual contempt for the existing fan base to the franchise and trying to dismantle the foundation piece by piece in the worst way possible while simultaneously trying to build their own thing on top. I'm not a Star Wars fan (Episode 1 killed it for me), but watching this from the sideline has been nothing short of bizarre to me.

Retra 8y ago
The existing fan base isn't the 6-10 years old toy-demanding target audience. In 15 years, those people will be spending their money trying to participate in the nostalgia being engineered today and the existing fan base will be largely irrelevant.
- baud147258 8y ago
  But then why are they making origin stories that would only interest existing fans?
  - dspillett 8y ago
    So they can hook new fans with the origin stories, then sell them copies of the previous instalments without having to create anything new except a fresh box design so the collectionists amongst the older fans will buy them again too?
  - Jtsummers 8y ago
    Contemporary nerd culture. It's all about being in on things, so you have 20 year olds that act like old fans of ST:TOS when they were -30 years old when it first aired, and was the last of the series that they ever watched (they may not have even watched it). They know everything about it, titles, air dates, actors who played bit parts and became famous later. Or people who didn't give a shit about Spiderman in the 90s who're fully read up on his wikia content now. This leads to a faux or ironic nostalgia act by everyone involved: the "fans", the actual fans, the creators, and the media around it all. It's making things pretty dull because this spans all ages. Older folks may have actually been fans from the start, but they still fall for teh nostalgia trip of the new media and spend money on it. And the media companies make things that are designed to appeal. To nod and wink at you for being so clever, for knowing which episode or comic issue that quote came from. For knowing that this guy was a villian in the comics, but here we'll give him to you as a bit part. Wink wink.

Retra 8y ago

The existing fan base isn't the 6-10 years old toy-demanding target audience. In 15 years, those people will be spending their money trying to participate in the nostalgia being engineered today and the existing fan base will be largely irrelevant.

baud147258 8y ago
But then why are they making origin stories that would only interest existing fans?
- dspillett 8y ago
  So they can hook new fans with the origin stories, then sell them copies of the previous instalments without having to create anything new except a fresh box design so the collectionists amongst the older fans will buy them again too?
- Jtsummers 8y ago
  Contemporary nerd culture. It's all about being in on things, so you have 20 year olds that act like old fans of ST:TOS when they were -30 years old when it first aired, and was the last of the series that they ever watched (they may not have even watched it). They know everything about it, titles, air dates, actors who played bit parts and became famous later. Or people who didn't give a shit about Spiderman in the 90s who're fully read up on his wikia content now. This leads to a faux or ironic nostalgia act by everyone involved: the "fans", the actual fans, the creators, and the media around it all. It's making things pretty dull because this spans all ages. Older folks may have actually been fans from the start, but they still fall for teh nostalgia trip of the new media and spend money on it. And the media companies make things that are designed to appeal. To nod and wink at you for being so clever, for knowing which episode or comic issue that quote came from. For knowing that this guy was a villian in the comics, but here we'll give him to you as a bit part. Wink wink.