Also a dime per user/year is more than it seems when you can only collect it through indirect means (ads, charging other companies for using your platform). Rem

Also a dime per user/year is more than it seems when you can only collect it through indirect means (ads, charging other companies for using your platform). Remember their ~500mio user figure also includes the overwhelming portion of users who generate no more than a handful of page impressions per month. It's not like facebook could invent a yearly membership fee or start selling t-shirts or such... Well, they could, but I doubt more than ~20% of their audience would actually pay.