so...this is some kind of vague, bluffy justification for eating 'meat'? Uh, because otherwise you're "pretending"? Hmm there's an advertising slogan in there s

so...this is some kind of vague, bluffy justification for eating 'meat'? Uh, because otherwise you're "pretending"? Hmm there's an advertising slogan in there somewhere. Connect some dots for us, please.