I suspect its a multi-fold corporate strategy move. A) It pushes people to buy Airpods. B) It helps push the image that Apple is avant garde. C) It will make

I suspect its a multi-fold corporate strategy move. A) It pushes people to buy Airpods. B) It helps push the image that Apple is avant garde. C) It will make the transition easier when they remove head phone jacks on their laptops. That being said, I agree its not very consumer friendly. There is no reason they couldn't have done this in multiple steps.