Fake reviews are like spam and troublemakers at a comedy club. Nobody but the assholes themselves likes it. Clubs that don't throw out hecklers or fist fighters

Fake reviews are like spam and troublemakers at a comedy club. Nobody but the assholes themselves likes it. Clubs that don't throw out hecklers or fist fighters will fail when people go elsewhere that doesn't suck. There is a clear definition of non-genuine reviews: people who have never tried the product, they are being paid for the review, or you are the seller posting under a sock puppet account.