The writer of this post is not an average Amazon consumer. I'll confess I click around a lot on their similar items links. You are not an average IKEA shopper

The writer of this post is not an average Amazon consumer. I'll confess I click around a lot on their similar items links. You are not an average IKEA shopper. My girlfriend loves going to IKEA for that reason. She looks through everything from couches to decorative cardboard boxes because of the 'walking trail' layout. Hence an hour of entertainment that she knows will be fresh and interesting every 6 months or so. I once tried to convince her to take a shortcut to get what we actually needed and she looked at me like I was crazy and we were supposed to follow the arrows. But I don't buy things from IKEA, I carry them. She is their target market and they give her a good experience.