I voted "divulge information in a redacted form (for instance, percentages rather than absolutes)". Being public about your success matters to customers. Busin

I voted "divulge information in a redacted form (for instance, percentages rather than absolutes)". Being public about your success matters to customers. Business numbers are social proof as well as demonstrating you are reliable because you won't be going out of business soon. If your competitors are an active threat who are likely to raise money, don't divulge real numbers because you make it easy for them to prove the business model to others without having to invest their own capital and time learning that information themselves. Finally, being too transparent actually can confuse and annoy customers. Most customers don't understand economics, so if they see you are making 90% operational margin they'll think you're charging too much because they can't account for marketing and capital investments like R&D.