Has anybody considered that fake reviews might be part of the system, not part of a problem? Of course it's not in our interests as customers, but then again I

Has anybody considered that fake reviews might be part of the system, not part of a problem? Of course it's not in our interests as customers, but then again I have never paid anybody for a fair review, but I bet a lot of wealthy review targets are willing to pay a lot for a clean public appearance. Would a review collector or shopping site really be willing to not help with that?