I don't find it soulless, though - it's closer to a geometric sans-serif like Futura, not the Noto clones that Dalton Maag has been churning out for Netflix, Ai

I don't find it soulless, though - it's closer to a geometric sans-serif like Futura, not the Noto clones that Dalton Maag has been churning out for Netflix, Airbnb et al.