You are simultaneously missing the point of the article, and serving the point of the article. The fact that CEOs have politics and PR to worry about is impli

You are simultaneously missing the point of the article, and serving the point of the article. The fact that CEOs have politics and PR to worry about is implied. The purpose of the article is that the majority of the CEOs took the time to respond to a small list of ideas from one of their (likely menial) shareholders. The author is highlighting that this there is a correlation between the type of person willing to do this, and a successful CEO. They are making time for the people below them, given the high level aspect of their day to day. They care about the core of their business and the small people that make the whole. Its obvious that you would be one of the CEOs who didn't respond, and you will be missing out on that 8.97% ;)