I guess one could argue an article title isn't a logo, except that the Quartz site uses sans for it's logo and menus, and links, and all kinds of other elements

I guess one could argue an article title isn't a logo, except that the Quartz site uses sans for it's logo and menus, and links, and all kinds of other elements, however you want to break them down. No doubt the author would change some things if she got the chance!