Quite. The only 'sort of smoking' gun is that one slide. From which an awful lot more has been extrapolated. Looks to me like they've been a bit ambiguous with

Quite. The only 'sort of smoking' gun is that one slide. From which an awful lot more has been extrapolated. Looks to me like they've been a bit ambiguous with promises of earned media, which is a typical goal of conventional advertising campaigns.