I'd put the causality the other way around—Sergei & Larry's parents and other mentors taught them to seek greater meaning, so they created a company that embodi

I'd put the causality the other way around—Sergei & Larry's parents and other mentors taught them to seek greater meaning, so they created a company that embodied that. Likewise with the employees they sought out. "Google-y." Admittedly it goes both ways—it's a virtuous cycle of people seeing that it's possible and embracing it more fully. Plus, the YC rule of "no assholes" leading to better companies, which may even mean that you can do well by being good.