2 ms·
I get the marketing advantage of being able to say "90% off!" on your products and I guess that Udemy did their own A/B testing on that but when I discovered th
by Zealotux 8y ago
I get the marketing advantage of being able to say "90% off!" on your products and I guess that Udemy did their own A/B testing on that but when I discovered the website a few months ago it really made me think twice on the quality of the marketplace.
I bought a few courses since then and I don't regret it, it landed me a job, but the whole "eternal discount" thing really was a real turn off, how about just putting the right price from the beginning?
- madeuptempacct 8y agoI agree with this entirely. I think there is also a linking factor that leads to action. If I see a "sale" - I might link my friend with "Hey, there is a sale on that course you wanted." Without the sale, I would just tell them to check Udemy, which might delay action. It really is a cheap tactic, but we are still all using the site...
- swyx 8y agobecause it works on dumb people :shrug:
- jmportilla 8y agothey actually tried a "normal" pricing model for a summer, but purchases dropped. very similar to the JC Penney price change. psychologically people like things on sale