It's also much easier to adopt if you have a lot of people who aren't familiar with React or even SPAs in general. Templates feel more familiar to them than JSX

It's also much easier to adopt if you have a lot of people who aren't familiar with React or even SPAs in general. Templates feel more familiar to them than JSX. And if you're building something complex enough to need it, Vuex is a hell of a lot simpler to learn than Redux. In general, you don't have to know anything about functional programming to use Vue and it's core libraries, and that can be pretty nice if your team isn't familiar with it.