I’ve had great success with e-mailing CEOs. I have engaged in (respectful) debates with them, and on more than one occasion they have come around to my point of

I’ve had great success with e-mailing CEOs. I have engaged in (respectful) debates with them, and on more than one occasion they have come around to my point of view enough to actually implement changes at their companies. Most CEOs are actually dying to know what their customers think of them. The hardest part of being a CEO at a major company is getting honest feedback without someone blowing smoke up your ass, so most good CEOs will make time to read direct feedback. Customers rarely have a political agenda the way a CEOs direct reports might. That’s why I think these companies perform better. A responsive CEO is more interested in hearing the unfiltered voice of the customer. That’s a mindset that carries through to all parts of the business.