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Anti A/B testing: signups increased by 60% after removing the blog header
- michael_dorfman 16y agoDo we really need a new term, "anti-A/B testing", to describe testing an element against the absence of said element? Does this case really not fall into the generally accepted definition of "A/B testing"?
- ZeroMinx 16y agoAgreed, this is A/B testing. Case A (presence of header) vs case B (absence of header). Making up a new term for it is quite silly.
- paraschopra 16y agoYeah, we don't really need a new term. I just made up so that such tests can be identified and talked about easily. If you think about it, presence and absence of an element has some different dynamics as compared to having variations of an element.
- base 16y agoyou should say what's the size of your sample for the a/b tests. in my experience there is always a high degree of uncertainty if you are just testing with a few thousand people