Well, one part is that it's a Dutch startup - targeted primarily at Dutch customers. 300 million people in the USA. 16 million in the Netherlands. So ppc campa

Well, one part is that it's a Dutch startup - targeted primarily at Dutch customers. 300 million people in the USA. 16 million in the Netherlands. So ppc campaigns are far less effective here. The obvious question is: so why aren't you targeting the global market then? We originally thought that a local approach would help us get off the ground more easily. Perhaps we made a mistake there.