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Google controls the internet, they're the gatekeepers of pretty much all traffic. Their algorithms determine who receives traffic and who doesn't. You can get y
by ericd 16y ago
Google controls the internet, they're the gatekeepers of pretty much all traffic. Their algorithms determine who receives traffic and who doesn't. You can get your business attention by paying Google for the privilege. Facebook has no such ability yet. Search advertising just works much, much better than display ads.
That said, they do have a lot of users and a lot of explicit data about their users, and they could use that to bootstrap FB into something else. But until they figure that out, it's all just potential.
- vyrotek 16y agoExcept it takes 1 second to just switch to another Search Engine and I'm on my way again. So while they are one of the biggest 'gatekeepers' now, they still have to keep people happy or they'll leave in a hurry. Facebook? Not so much. People are stuck there and Facebook loves it.
- secret 16y agoI think the real potential FB has is not in ads at all, but in credits. If they can evolve that into a real alternative to PayPal that works on- and offline, it will be huge.