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> they've got staff to handle that The author is certain that the CEOs responded personally. He says, "[CEO] wrote me a two-page letter that addressed my ideas
by mysterypie 8y ago
> they've got staff to handle that
The author is certain that the CEOs responded personally. He says, "[CEO] wrote me a two-page letter that addressed my ideas point by point", "[CEO] sent me a handwritten letter", and "[CEO] forwarded my ideas to his marketing leaders".
- mkirklions 8y agoThe CEO might dictate it and sign it, but I dont think they are writing. I try my best not to write anymore, I have interns that can do this. I need to be putting my resources to my expertise, coding.
- bluGill 8y agoHow many letters does the CEO get? If the answer is small the CEO of course handles it: it doesn't really take that long and the PR is worth it. If the answer is many, of course staff handles it, with form responses - even then the "interesting" letters get passed on.
- Merad 8y agoThere was a great article around a year ago about how the Obama White House handled letters to the president. Obama wanted to personally read and respond to about 10 per day (IIRC), but his response was in the form of jotting down thoughts and notes as he read the letter and handing them off to letter writers who knew the president’s speaking and writing styles well enough to write “his” response. I doubt the average CEO has dedicated letter writing staff, but those who are more serious about responding to customers probably have assistants doing something similar.