I imagine the reason the reason why many non profits ask about a discount is because it's common to grant one. It seems likely that the firms offering those dis

I imagine the reason the reason why many non profits ask about a discount is because it's common to grant one. It seems likely that the firms offering those discounts are doing so not "out of the goodness of their heart" because their experience is different than 37signals--that their "for profit" customers can and will pay a much higher price for their product or service. Offering a non-profit discount is a way to capture what money the the non-profits are willing to pay. Why leave money on the table? It's not clear to me why market segmentation would be described as "unfair or dishonest". Does Jason go through life gritting his teeth at the immorality of senior citizen's discounts at the movie theatre? Does adding a few minor differences to a product, business class seating for example, transmute an "unfair and dishonest" practice into an acceptable one? To be clear, I can imagine cases where having "a clear price that we stick to" is an effective policy. Saturn seemed to do well with that policy for quite a while.