3 ms·
You're at the right place to work out what started it. The aggressive personal branding is clearly spillover of startup hype/marketing/branding styles and tech
by freshhawk 8y ago
You're at the right place to work out what started it.
The aggressive personal branding is clearly spillover of startup hype/marketing/branding styles and techniques. If your whole career has been at startups then that is just called "marketing" to you.
Also: it works. "No one ever got fired for going with IBM" is now applied down to the micro-level. Few choose a project because of a code/architecture review, most choose one because it has a good reputation. The industry has fantastic expertise at manufacturing reputations by now.