I am not trying to downplay Ryan's accomplishments as a marketing hacker, but it's important to keep in mind that they (as the article states in the very beginn

I am not trying to downplay Ryan's accomplishments as a marketing hacker, but it's important to keep in mind that they (as the article states in the very beginning) already have 1,500 users and 10,000 people signed up on the mailing list. That's a hefty pre-condition for getting an additional $1450 in recurring revenue in a few days. Also, if this money is significant in light of their other revenue, I'd say that their marketing hasn't been monetizing their user base optimally. If it's not, then it detract from the accomplishment of brining in that extra $1450. Again, I am not trying to knock the idea down. It just seems like some of the commenters assume that this experience can be replicated without an a priori sizable user base and traffic.