I have found that if the earnings comments are easy to understand, the stock is going to go up. If there are lots of qualifiers and they invent new ways to meas

I have found that if the earnings comments are easy to understand, the stock is going to go up. If there are lots of qualifiers and they invent new ways to measure: sales, costs and profit, then the stock is going down. If they mention the weather during the last quarter - run!