> few details actually asserted Perhaps the article has changed since the parent, read it, but there are many details asserted. > promising them “money-can’t-

> few details actually asserted Perhaps the article has changed since the parent, read it, but there are many details asserted. > promising them “money-can’t-buy” positive news and “favourable” comment coverage > set to include “favourable” news coverage of the firms involved, with readers unable to differentiate between "news" that is paid-for and other commercially-branded content. > Unbranded news stories, expected to be written by staff reporters – but paid for by the new commercial “partners” as part of the 2020 deal – have already been planned for inclusion in the paper’s news pages within a week of the project’s launch. > paying partners were told that their company’s own planned communications and marketing strategies could be coordinated with the Standard’s news coverage. > The Standard would trail positive “news” from the six 2020 partners, with other news organisations and media outlets expected to follow. > Another executive was told the “money-can’t-buy” campaigns in the Standard aimed to create “news that will make news, but news that comes with a positive message.” > According to one insider: “What was being offered was clear – theatrically constructed news, showing everything good being done." That's only from maybe 60% of the article