This is not only how news works. Of course there are hot political stories of the day but 90% of the business and tech news is PR driven. PR agencies have ongo

This is not only how news works. Of course there are hot political stories of the day but 90% of the business and tech news is PR driven. PR agencies have ongoing relationships with journalists covering the specific areas and routinely pitch profile stories, 'innovation' stories, industry trend stories, third party research stories, topical stories that show the company they represent in good light. And for the financial press there is a whole separate investor relations team with their own PR agencies. Similarly for government relations there are teams with their own lobbying agencies all actively engaging their targets including the media. There is nothing inherently unethical about this, though there is potential, but this is how the industry and media works.