It's not that simple. When a company collects data often times it's not to misuse it but to improve the experience for the user. Again I have no problem with

It's not that simple. When a company collects data often times it's not to misuse it but to improve the experience for the user. Again I have no problem with people being fined for misusing data I just don't see how this is going to hinder that it will, however, make it way more burdensome for companies to do anything innovative because they are suddenly liable. On the other side users who then end up actually agreeing one giving away data suddenly ends up much weaker because they gave consent. So it's just going to make things way more muddy IMO.