My take is that its basically a branded bitcoin with some personal utility and personal luxury component mixed in. There is a built-in hope that there will be

My take is that its basically a branded bitcoin with some personal utility and personal luxury component mixed in. There is a built-in hope that there will be a larger audience for these products (i.e. more globally affluent consumers, etc.) who will drive the price up and that it is sufficiently resource intensive (labor in this case) to build new ones.