If anything, it would have the opposite effect. Walmart is not offering a subsidy for any college program. They are offering it for two programs. This gives Wal

If anything, it would have the opposite effect. Walmart is not offering a subsidy for any college program. They are offering it for two programs. This gives Walmart a lot of negotiating power to keep their price down. Further, unlike a typical 18 year old, Walmart will be a very high information consumer, and so much more likely to switch providers if their current ones start to charge higher rates.