So now that I've answered the 'How do you do it question' I have to also explain what would be done with it? Alright that's fine. Yahoo is already parsing micr

So now that I've answered the 'How do you do it question' I have to also explain what would be done with it? Alright that's fine. Yahoo is already parsing microformats out of it's search results, so if two sites are otherwise equal in content and my site has microformat information about the data I'm going to get a better relevancy ranking from Yahoo than you are, which translates to more hits and more money. More data beats better algorithms, I've seen that on this site about a dozen times in the last few weeks but when the 'more data' is overhyped like the Semantic Web everyone decides that it's totally pointless. Your other point, that 'people will game it' is an amazingly bad reason to not do something. Think if Google had looked at PageRank and said: "yeah that's cool but all people have to do is make a link farm and they can game the system, making a new search engine is pointless." With the level of intelligence and Hackertude that is available on this site I'm pretty astounded that there are so much vocal opposition to the Semantic Web. You're not going to beat Google in standard search but something like this could give a startup a leg-up in the market place. Maybe we should start looking at ways to answer the questions instead of just throwing our hands up in the air and saying that it won't work.