This reminds me of the story about how Coke launched an intentionally bad competitor to "Crystal Pepsi" in order to confuse the marketplace. http://11points.co

This reminds me of the story about how Coke launched an intentionally bad competitor to "Crystal Pepsi" in order to confuse the marketplace. http://11points.com/coke-made-intentionally-terrible-clear-cola-take-crystal-pepsi/ http://11points.com/coke-made-intentionally-terrible-clear-c... The strategy is called Kamikaze marketing... and can result in fantastic stories like this, but it is almost never successful. Unfortunately I think DeBeers might have the ability to pull it off.