What a shit headline. The former president of the US branch of the world's largest synthetic diamond producer once told me personally, that she expected their

What a shit headline. The former president of the US branch of the world's largest synthetic diamond producer once told me personally, that she expected their market to get destroyed once De Beers started to shift focus over to synthetics. They had the head start but didn't dare undercut the cartel that much. This is just De Beers moving forward on that roadmap which has involved the shutdown of mines and price fixing to keep the price of synthetics and natural diamonds propped up. They've done a very good job of keeping synthetics within 80% or so the price of a natural diamond.