Marketing companies pushed for the “diamond” part of the engagement ring and built a narrative around it in the 30’s https://www.theatlantic.com/international/

Marketing companies pushed for the “diamond” part of the engagement ring and built a narrative around it in the 30’s https://www.theatlantic.com/international/archive/2015/02/how-an-ad-campaign-invented-the-diamond-engagement-ring/385376/ https://www.theatlantic.com/international/archive/2015/02/ho...