4 ms·

People who buy engagements rings are simply spending lots of money as an expression of love and providing visible proof of that to other people. I don't think t

People who buy engagements rings are simply spending lots of money as an expression of love and providing visible proof of that to other people. I don't think that's a great idea but everybody's different. So the value of diamonds is somewhat irrelevant.

FrozenVoid 8y ago
Nope, they're victims of succesful marketing campaign by De Beers. https://en.wikipedia.org/wiki/Engagement_ring#20th_century https://en.wikipedia.org/wiki/Engagement_ring#20th_century In 1938, the diamond cartel De Beers began a marketing campaign that would have a major impact on engagement rings. During the Great Depression of the 1930s, the price of diamonds collapsed.[25] At the same time, market research indicated that engagement rings were going out of style with the younger generation. Before World War II, only 10% of American engagement rings contained a diamond.[26] While the first phase of the marketing campaign consisted of market research, the advertising phase began in 1939. One of the first elements of this campaign was to educate the public about the 4 Cs (cut, carats, color, and clarity). In 1947 the slogan "a diamond is forever" was introduced.[27] Ultimately, the De Beers campaign sought to persuade the consumer that an engagement ring is indispensable, and that a diamond is the only acceptable stone for an engagement ring.
mijamo 8y ago
You could do that without mined diamonds and all its negative consequences.
- scandox 8y ago
  Yeah big time. But you can say that about a lot of things. Point I'm making is that if people want to consume ridiculous things the current system we live under kind of favours that. If it isn't diamonds then it's going to be some other crap that requires other people to live lives of utter drudgery. That's kind of the point. If you want a vision of the future, Winston, imagine a Jimmy Choo stamping on a human face forever.

FrozenVoid 8y ago

Nope, they're victims of succesful marketing campaign by De Beers. https://en.wikipedia.org/wiki/Engagement_ring#20th_century https://en.wikipedia.org/wiki/Engagement_ring#20th_century In 1938, the diamond cartel De Beers began a marketing campaign that would have a major impact on engagement rings. During the Great Depression of the 1930s, the price of diamonds collapsed.[25] At the same time, market research indicated that engagement rings were going out of style with the younger generation. Before World War II, only 10% of American engagement rings contained a diamond.[26] While the first phase of the marketing campaign consisted of market research, the advertising phase began in 1939. One of the first elements of this campaign was to educate the public about the 4 Cs (cut, carats, color, and clarity). In 1947 the slogan "a diamond is forever" was introduced.[27] Ultimately, the De Beers campaign sought to persuade the consumer that an engagement ring is indispensable, and that a diamond is the only acceptable stone for an engagement ring.

mijamo 8y ago

You could do that without mined diamonds and all its negative consequences.

scandox 8y ago
Yeah big time. But you can say that about a lot of things. Point I'm making is that if people want to consume ridiculous things the current system we live under kind of favours that. If it isn't diamonds then it's going to be some other crap that requires other people to live lives of utter drudgery. That's kind of the point. If you want a vision of the future, Winston, imagine a Jimmy Choo stamping on a human face forever.