Even though most jewelry and gems are seldom capital-efficient investments, moissanites likely retain more value as a percentage of retail purchase price than d

Even though most jewelry and gems are seldom capital-efficient investments, moissanites likely retain more value as a percentage of retail purchase price than do diamonds. The main reason diamonds are expensive is demand, manufactured by shrewd marketing by De Beer’s since 1938. It could’ve been opals or rubies chosen to represent “what every bride should have.”