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It is deviously brilliant. Play on people's emotions, equate a diamond with "till death do us part", make it almost shameful to even consider reselling that sto
by KozmoNau7 8y ago
It is deviously brilliant. Play on people's emotions, equate a diamond with "till death do us part", make it almost shameful to even consider reselling that stone.
Is there any other product where resale is "voluntarily" limited like that?
- lawlessone 8y agobitcoin? "HODL"
- KozmoNau7 8y agoOh dear yes, that was certainly something. At least diamonds didn't see that type of rabid frenzy.
- CydeWeys 8y agoIt's widely considered one of the best marketing campaigns of all time, and used frequently as a case study in business school, for good reason.