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Diamonds are historically an extremely new phenomenon with the demand outside of industry created by De Beers massive advertisement campaign over almost a centu
by cf498 8y ago
Diamonds are historically an extremely new phenomenon with the demand outside of industry created by De Beers massive advertisement campaign over almost a century.
Diamond Jewelry exists because advertisement works.
https://www.theatlantic.com/magazine/archive/1982/02/have-you-ever-tried-to-sell-a-diamond/304575/ https://www.theatlantic.com/magazine/archive/1982/02/have-yo...
- umanwizard 8y agoI'm referring to jewelry in general, which has existed for tens of thousands of years. Fashions come and go, but whether shell beads or diamonds, the point is the same.