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True, but then again Google/FB/etc offer better access to a more targetted audience at a reasonable price. I’d consider using something like this if I had alre
by sologoub 8y ago
True, but then again Google/FB/etc offer better access to a more targetted audience at a reasonable price.
I’d consider using something like this if I had already deployed marketing capital elsewhere and hit diminishing returns. These are more akin to gambling in my book.
Not to say that polygon-based geofencing doesn’t work. It does, but with larger, less dense locations where the lower fidelity is good enough.
- bigiain 8y ago> True, but then again Google/FB/etc offer better access to a more targetted audience at a reasonable price. I'm not so sure in this specific case. If I were a (cue pejorative stereotype for emphasis) scumbag ambulance chasing lawyer - I doubt there's anything in Facebook or Google's ad targeting demographics that'd give me quite the same opportunities as a rough-and-ready demographic of "people at or close to hospital emergency departments" to try selling to... I hope (but am prepared to be shown otherwise) than neither Facebook nor Google have an easy way to target ads to people who've just posted "Faaark! Just been in a car accident! #YOLO #GladIBoughtAVolvo #ShouldntHaveBeenTexting" (Evil-idea: I wonder if anyone's using siome combinations of accelerometer and GPS data to detect potentially traumatic events and selling that data on?)
- BMFX 8y agoTie into insurance safe driver programs that in your car... Hell tie into the car its self soon... With all the car brand API's coming out. I know it could be done with Tesla, and Mercedes....