3 ms·
I think the brilliance here is not the "may not be forever" bit, but the "fashion jewelry" jab (without giving a crass label to the mined diamonds). We have as
by philsnow 8y ago
I think the brilliance here is not the "may not be forever" bit, but the "fashion jewelry" jab (without giving a crass label to the mined diamonds). We have associations with the term "costume jewelry" that they're trying to have cross over.
- cpeterso 8y agoI think the "may not be forever" suggests that fashion (jewelry) goes in and out of style, so you need to buy new jewelry to stay on trend.