The surprising thing for me is that synthetic diamond industry has so thoroughly failed to create marketing campaign, sales channels and branding. Even a noob l

The surprising thing for me is that synthetic diamond industry has so thoroughly failed to create marketing campaign, sales channels and branding. Even a noob like me can think of few good enough marketing slogans: "Diamonds Purer than Nature", "Perfection is never old", "Just like Kohinoor" and so on. They can create a brand of personalized diamonds with different shapes that symbolizes couple's story. They can completely overtake 3rd world countries where people would jump at 20% cheaper diamonds and most don't even know that synthetics exists. Many technological advancements had obsoleted traditional companies. I'm surprised De Beers is still around.