3 ms·
It is worse because BlueKai is a data broker and sells that data to anyone. You can literally buy data from BK for various user segments (and that is their busi
by product50 8y ago
It is worse because BlueKai is a data broker and sells that data to anyone. You can literally buy data from BK for various user segments (and that is their business model). FB, otoh, while collecting the data keeps it only to themselves and shares it with no-one (not even the advertiser).