Tesla could still salvage this somewhat by loudly rebranding Autopilot to "Cruise Control 2.0" and issuing a serious apology. But somehow they (or just Elon?)

Tesla could still salvage this somewhat by loudly rebranding Autopilot to "Cruise Control 2.0" and issuing a serious apology. But somehow they (or just Elon?) seem unreasonably averse to doing that. The man is losing hero-status by the minute.