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The slogan "a diamond is forever" is one of the most successful marketing campaigns of all time. It encourages people to voluntarily limit circulation of a rock
by propogandist 8y ago
The slogan "a diamond is forever" is one of the most successful marketing campaigns of all time. It encourages people to voluntarily limit circulation of a rock that's mined by the tonnes, whose supply is carefully controlled to keep profits high. The links they've made with the slogan to love also helps keep the money flowing.
- KozmoNau7 8y agoIt is deviously brilliant. Play on people's emotions, equate a diamond with "till death do us part", make it almost shameful to even consider reselling that stone. Is there any other product where resale is "voluntarily" limited like that?
- lawlessone 8y agobitcoin? "HODL"
- KozmoNau7 8y agoOh dear yes, that was certainly something. At least diamonds didn't see that type of rabid frenzy.
- CydeWeys 8y agoIt's widely considered one of the best marketing campaigns of all time, and used frequently as a case study in business school, for good reason.
- mkirklions 8y agoEh, there is an obvious difference in quality between the brown diamond crumbs and clear rocks.
- xienze 8y agoThey scoop up tons of the gem-quality diamonds as well. OP is correct about how the industry operates. This is a great article (from 1982!) that goes into great depth about the diamond scam: https://www.theatlantic.com/magazine/archive/1982/02/have-you-ever-tried-to-sell-a-diamond/304575/ https://www.theatlantic.com/magazine/archive/1982/02/have-yo...
- mcv 8y agoThe diamond con is forever.