Yep, it’s network effects. All my friends were impressed by Square Cash’s ability to instantly transfer to their bank accounts for a small fee, but nobody wants

Yep, it’s network effects. All my friends were impressed by Square Cash’s ability to instantly transfer to their bank accounts for a small fee, but nobody wants to install another cash app (and another virtual wallet) to use with just one friend. When Apple Pay Cash came out, I was sure that it would replace Venmo, but even after all my friends updated to iOS 11 they continued to use Venmo. I’m guessing this has something to do with Apple Pay Cash not having any way to keep track of pending payments and requests, meaning your friend will probably never pay you back for lunch if the request isn’t paid as soon as it’s sent, before getting buried in history by conversation (iOS-only is another network-effect factor, but my social group is pretty much exclusively iOS).